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PureCircle, a supplier of stevia sweetener to Pepsi and others, this week introduced a new campaign to raise awareness of a new labeling system.
The system has already been adopted by food and beverage brands, including Silk soymilk and True Lemonade, which use PureCircle’s stevia. (The company is the largest global supplier of the sweetener.) The label used is a “trust mark,” which indicates to consumers that the product they are buying contains the zero-calorie, natural sweetener.
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