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BOSTON Publicis Groupe continued its expansion efforts and added to its Asian holdings with the acquisition of W&K Communications, a full-service agency in China (not affiliated with Wieden + Kennedy).
Moving forward, the 100-person shop will be known as Leo Burnett Beijing Advertising and operate as part of Publicis’ Chicago-based Burnett agency network. Guo Weijun, chairman, and Wang Yi, managing director, continue to lead operations, reporting to Michael Wood, CEO of Leo Burnett Greater China. Financial terms of the deal were not disclosed.
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