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BOSTON Continuing its yearlong string of global acquisitions and hopping on the green-marketing bandwagon in a big way, Publicis Groupe has made its first buy of 2008, scooping up Act Now Productions, a sustainability consultancy in San Francisco.
Act Now will operate under Publicis’ global Saatchi & Saatchi agency network. Adam Werbach, a leading environmentalist and Greenpeace board member who founded Act Now 10 years ago, has been named CEO of the rebranded Saatchi & Saatchi S, reporting to Andy Murray, CEO of the existing Saatchi & Saatchi X retail and in-store marketing division.
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