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A Gatorade ad showing Michael Jordan sipping the sports drink as he fights the flu and a 103-degree fever during the 1997 NBA Finals is taking Gatorade's health claims too far, according to six public health groups. In a complaint filed Monday with the Federal Trade Commission, the groups, led by the Public Health Advocacy Institute, call for the agency to investigate and prevent further distribution of the teen-targeted ad.
In the 30-second spot and on the Gatorade website, Jordan is shown holding and drinking from a Gatorade cup.
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