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A recent survey conducted by Interactive Advertising Bureau shows that 98 percent of U.S.-based companies relied on machine-to-machine ad buys and display algorithms, and this is true for 72 percent of companies operating primarily in countries where English is not the primary language.
Patrick Dolan, IAB executive vice president and CCO, expanded on that observation, saying: “The promise of ‘programmatic everywhere’ is on the verge of being realized. It is clear that programmatic advertising strategies have paid dividends for U.S.
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