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Premier Care Taps Media Shop


Kre8 Media, an independent shop in Winter Park, Fla., has added North American media chores for Premier Care in Bathing.

The agency pegged spending at $20 million for print and TV outreach backing the client's walk-in bathing options for seniors and people with range-of-motion difficulties.

Various shops handle creative chores on a project basis.

"Kre8 Media was awarded our business because they were able to provide significant media savings through establishing a strong strategic plan, aggressive negotiations with the media and sound analytics," says Malcolm Farmiloe, client group marketing director, in a statement.

Outreach to the Latino market as well as ads targeting French-speaking Quebec are on tap.