Premier Care Taps Media Shop | Adweek Premier Care Taps Media Shop | Adweek
Advertisement

Premier Care Taps Media Shop

Advertisement

Kre8 Media, an independent shop in Winter Park, Fla., has added North American media chores for Premier Care in Bathing.

The agency pegged spending at $20 million for print and TV outreach backing the client's walk-in bathing options for seniors and people with range-of-motion difficulties.

Various shops handle creative chores on a project basis.

"Kre8 Media was awarded our business because they were able to provide significant media savings through establishing a strong strategic plan, aggressive negotiations with the media and sound analytics," says Malcolm Farmiloe, client group marketing director, in a statement.

Outreach to the Latino market as well as ads targeting French-speaking Quebec are on tap.