Porter Novelli Hires Mirsky

Global PR firm Porter Novelli said Israel Mirsky (pictured) has joined as executive vice president, emerging media and technology. He will identify, leverage and develop new communications tools and channels in the digital space. “Digital and social media techniques have demonstrated results at scale across a range of major business objectives, from product awareness to customer service, and emerging media and technology will only continue to create valuable new channels for communicating with consumers,” said Porter Novelli’s President Anthony Viceroy, to whom Mirsky will report.