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Global public relations firm Porter Novelli has named Sonia Sroka senior vice president, U.S. Hispanic practice leader. This is a new post for the agency and represents the growing need for fully integrated Hispanic offerings for the agency’s clients. In her prior post as a vice president, Sroka (pictured) delivered counsel and expertise on the Hispanic market across a comprehensive range of industries, including consumer products, healthcare, food and beverage, retail, corporate and financial services.
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