Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It’s probably safe to say that an ad campaign aimed at the Jackass crowd (males 18-24) has never before quoted the poetry of Walt Whitman so extensively (if at all). So naysayers might be moved to dismiss this raw, exciting — even brainy — new Levi’s work, the first from Wieden + Kennedy, as pretentious.
Of course, “pretentious” is my middle name. So I’ll cop to the fact that reviewing ads for jeans rooted in the gritty, but optimistic (and surprisingly sticky) language and poetry of 19th-century America (when Levi’s got its start in the West) fills me with manic, Ed Grimley-like energy.
Why
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in