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Brent Poer has been promoted to president of SMG LiquidThread North America, continuing to report to Starcom MediaVest Group's brand CEOs (Brian Terkelsen of MediaVest, Lisa Donohue of Starcom USA and Chris Booth of Spark). Poer has been running LiquidThread North America since last year.
LiquidThread North America currently oversees some 25 clients with 400 projects among them, using platforms from ink-and-paper publishing to digital.
"We continue to see increased growth, evolution and impact through our LiquidThread capability," Terkelsen said in a release announcing the move.
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