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More place-based video networks are adopting syndicated audience measurement in a bid to lure more advertisers to the medium.
Nielsen’s newest Fourth Screen Report for Q2 was the research firm’s largest yet, publishing audience metrics for 20 place-based networks represented by 13 digital advertising companies, an increase of seven networks over the previous report. Combined, the networks included in the second-quarter report generate a total of 435 million gross monthly digital ad exposures.
Topping the rankers was new entrant TouchTunes Interactive Networks, which operates in bars and restaurants.
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