Pizza Hut Cuts to Final 4 in Creative Review

Presentations are scheduled for next month

Photo: Getty Images

Four agencies remain standing after a cut in Pizza Hut's creative review.

Sources identified the shops as mcgarrybowen, Mullen, Havas Worldwide and the incumbent, The Martin Agency. Final presentations are slated for next month.

The latest cut came after Pizza Hut executives met with a half-dozen agencies. The other shops were Bartle Bogle Hegarty and Saatchi & Saatchi, according to sources.

Pizza Hut, which spends about $245 million in media annually, launched its review in June. Select Resources International in Santa Monica, Calif. is managing the process.

Media planning and buying are not in play and remain at Publicis Groupe's Optimedia. Martin has handled the creative account since late 2009, when the Interpublic Group shop replaced longtime lead agency BBDO.


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