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CANNES, France—Pharrell Williams projects were the pride of the Cannes Lions festival here tonight.
Not only did the singer's "24 Hours of Happy" video win a Grand Prix in Cyber, but his RAW for the Oceans line of denim, made of recycled plastic debris reclaimed from the ocean, picked up the Grand Prix in the inaugural Product Design Lions contest as well.
In addition to his musical career, Williams is the creative director of Bionic Yarn, which makes yarn and fabric out of recycled plastic bottles.
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