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NEW YORK In this sluggish economy, Procter & Gamble has rolled out a new ad campaign for its Swiffer brand that aims to instill consumer confidence in the household-care sector.
The marketing effort kicks off today and includes three TV spots and a larger online media buy that emphasizes Swiffer’s value over traditional cleaning tools. The tagline: “Cleans better than a mop and bucket or your money back.”
The 30-second spots direct consumers to Swiffer’s Web site, Swiffer.com,
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