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Pepsi is kicking off the new year with a major presence in New York City’s Times Square and the debut of the first TV ad by its new agency, TBWA\Chiat\Day, Los Angeles.
The spot, “Wordplay,” began running on Dec. 28 on YouTube and a microsite, Refresheverything.com. It’s meant to appeal to the next generation known as millennials, per Pepsi. Appropriately, the ad is a fast-paced montage of words like “love,” “optimism” and “joy” against various colorful backgrounds.
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