Pebbles Boulders, Alpha Bits Now Safer for Children

Kids cereals cut the sugar

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Cereal companies that pledged to cut sugar and increase whole grains in the 21 brands marketed to children are making progress, according to the industry's own estimate. Today, more than 70 percent of cereals marketed to kids have 10 grams or less of sugar and 33 percent have 9 grams or less, an industry self-regulatory group said Tuesday.

In the battle against obesity, cereals, as the second most advertised food to children, are a top target. The

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