PayPal Heralds the Age of 'New Money' in Its First Super Bowl Ad

CP+B spot teases vision for the future

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For PayPal, the future is now.

That's the theme of the e-commerce company's Super Bowl commercial, which is set to air during the first quarter of Sunday's CBS telecast. The 45-second spot marks the brand's first big-game appearance. 

Driven by the percussive music track of Demi Lovato's hit "Confident," the ad was created by Crispin Porter + Bogusky in Los Angeles. It kicks off a worldwide campaign themed "New Money." 

"This is more than just a commercial for us," PayPal marketing chief Greg Fisher tells Adweek.

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