Patton Takes EMEA Post at Grey


David Patton, one of the architects of Grey's recent upswing in the U.K., now gets to play on a larger stage, as he moves up to president and CEO of Grey Group's Europe, Middle East and Africa operations.

He succeeds Carolyn Carter, who is retiring after 30 years at the shop, a unit of WPP Group.

Patton (shown) has been CEO of Grey U.K. since late 2007, when he joined from Sony Europe, where he was svp, marketing communications

Grey global CEO and chairman Jim Heekin praised Patton's performance over the past two years and credited him for leading the resurgence of Grey U.K.'s flagship office in London. "He has built a first-class management and creative team who have expanded our digital capabilities, dramatically elevated our creative performance and won new business," Heekin said.

Under Patton, Grey London has added assignments from Honda, the British Heart Foundation and -- two weeks ago -- Allianz Group. The latter, a Germany-based insurance giant, spends about $100 million in annual measured media.

Said Patton: "Grey is ascending, our brand has tremendous vitality and potential, and I, together with the superb team we've put in place, intend to build on its momentum and shape its future."

Chris Hirst takes over for Patton as London CEO. He has been managing director of the office since 2003.