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NEW YORK Panasonic is hitting the road and asking consumers to tune into the first Olympic Games being broadcast entirely in high-definition video.
The Japanese consumer electronics maker today launched a promotional campaign that involves a nationwide tour of custom-built trucks carrying the message: “Get Your Family Ready for the First HD Olympics.” The fleet includes a 53-foot flagship truck that will visit retailers across the U.S. and will offer autograph signings by leading Olympic athletes like swimmer Mark Spitz and gymnast Kerri Strug.
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