Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The consumer packaged-goods sector has attempted to shift its focus to digital advertising and marketing over the past couple of years, but online ad expenditures remain a minuscule portion of its overall ad spending.
The U.S. consumer packaged-goods industry spent $365.9 million on online display advertising during the first half of 2009, according to Kantar Media (formerly TNS).
As the first half of 2009 reveals paltry year-over-year growth, it is unlikely that the second half of 2009 moved the needle much farther.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in