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Snickers’ new “Snickers Speak” effort has all the elements of a classic outdoor campaign. In just one or two words displayed in the Snickers package typeface and logo, the consumer instantly gets the message.
Rolled out on March 2 in 16 top markets (as well as Waco, Texas, where the candy bars are made), the Snickers Speak campaign delivers its message to consumers at the right time and at the right moment on taxi tops, buses and bus shelters, trains, storefronts, urban panels and billboards, both static and digital.
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