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NEW YORK DaimlerChrysler has retained Organic following a five-month review of its Web development and digital marketing services account, sources said.
The Omnicom Group i-shop, which has held the bulk of the car maker’s interactive account for more than four years, beat out sister shop Critical Mass in the final round to secure a three-year contract, according to sources.
DaimlerChrysler spent about $10 million in online advertising for the first eight months of this year, about as much as it spent for all of 2002, according to TNS Media Intelligence/CMR.
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