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CHICAGO Online travel service Orbitz awarded the creative portion of its $30 million advertising account to Young & Rubicam following a brief review, sources said.
The Chicago shop bested local rivals Leo Burnett and Element 79. The review was launched in mid-January [Adweek Online, Jan. 16], and presentations took place earlier this week.
The Chicago company shifted its business to Fusion Idea Lab here from TBWA\Chiat\Day in New York less than a year ago. Fusion chose not to participate in the review.
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