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Burned by a diva, Chrysler is all about the iron in its 2004 marketing. The automaker’s new campaign for the remodeled Town & Country minivan with stow-and-go seating, breaking this week, will not feature Céline Dion, whose ballyhooed image ads last year were roundly criticized for hyping her but selling little.
Chrysler Group, which spent nearly $1.2 billion on U.S. advertising for its Jeep, Dodge and Chrysler brands in 2003, declined to discuss details of the new work, done by Omnicom Group’s BBDO in Detroit.
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