Most agencies OhYeah! every time they add an account, but such an exclamation is especially appropriate in BooneOakley's case, with the Charlotte, N.C., independent retained by ISS Research's to promote the client's OhYeah! nutrition products.
The work had been handled in-house, and the ad budget moving forward is $10 million, the agency said.
Work breaks next month across TV, print, online and guerilla channels, featuring celebrities like St. Louis Cardinals superstar Albert Pujols, as well as Nascar and body-building pros.
BooneOakley said it was tapped after completing a design project; there was no review.
Jonathan Fay, the client's marketing director, said the shop's mandate is generating the maximum possible buzz to get the product into people's hands.
BooneOakley's category experience includes Wave Energy Drink. It has also worked for Bloom, CarMax and Visit Charlotte.