Ogilvy Names Head of Content Strategy

Jonathan Sackett to fill new position

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Jonathan Sackett is taking his digital chops to Ogilvy & Mather.

After 14 months as chief digital officer at DDB in Chicago, Sackett is assuming a North American role at Ogilvy: managing director of content strategy. The position is new and designed to help marketers develop new channels for building their brands.

At his new agency, Sackett, 42, will report to North American chief creative officer Steve Simpson and regional chairman John Seifert.

In a statement, Simpson said Sackett believes that “great creative ideas come from everyone.

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