NEW YORK The New York Times has shifted its estimated $10 million ad account from Interpublic Group's Lowe to sister shop Foote Cone & Belding, the client confirmed.
The business landed at Lowe in February 2003, after the agency absorbed sister shop Bozell. The shop's tenure on The New York Times dated back to 1983.
While acknowledging that the newspaper has had a "long and productive relationship" with Bozell and Lowe, a client representative said, "We felt it was time for a fresh approach."
Lowe New York president Susan Cantor said, "We've done great work for them and we wish them well," before declining further comment. The New York office of FCB declined comment and the New York-based client could not immediately be reached.
Lowe's last work for the client, a TV, radio, print and outdoor campaign that launched in January, touted the Times' expanded Job Market section. The tagline was, "Real jobs. Right now."