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Kraft Macaroni & Cheese may be popular with kids, but to make it prevalent with both kids and adults, Kraft has turned to out-of-home in a big way — a first for the brand. Playing off the smiling noodle visual and the “You know you love it” tagline, the campaign, which runs through the end of the year, includes giant smiling noodles at marquee locations.
Weighing over two tons, the giant noodles have landed in Wrigley Field and Navy Pier in Chicago and Fisherman’s Wharf Pier 39 in San Francisco.
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