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NEW YORK Kraft Foods has selected Nitro to handle U.S. creative duties on its Philadelphia Cream Cheese brand after a review, the client has confirmed.
Sources identified the other finalists as independent mcgarrybowen in New York and WPP Group’s JWT in New York. The business will shift from JWT’s Toronto office, which has handled it since late last year. Before that, JWT’s Chicago office worked on the brand. JWT, however, will continue to handle Philly Cream Cheese in more than 20 markets outside the U.S.,
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