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Nielsen has officially launched its local people meter TV ratings service in Puerto Rico. The first Nielsen ratings were delivered for April 1.
Prior to launch in December when Nielsen first announced it would enter the market, Nielsen signed the market’s three largest TV providers: WKAQ-TV, NBC Universal’s owned and operated Telemundo station; WLII-TV, Univision’s owned and operated station; and WAPA-TV, Intermedia’s independent station. Other subscribers include Arteaga & Arteaga, Canal 13, Draft/FCB, EJE Sociedad Publicitaria, Starcom, and Kairos.
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