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Nickelodeon's media account has found a new home.
The business is shifting to Spark after a review, according to sources. The cable network, a unit of media giant Viacom, spends nearly $10 million in media annually.
Three other agencies, including PHD and Media Storm, competed for the account, according to sources.
The assignment includes planning and buying in both traditional and digital media. Nickelodeon programs include SpongeBob SquarePants, iCarly, Big Time Rush, Fairly Odd Parents, Dora the Explorer, and Sanjay and Craig.
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