ATLANTA Jeff Nickel joined The Grizzard Agency this week as group vice president in charge of developing direct response marketing plans and fundraising campaigns for nonprofit organizations, the agency said.
For the past decade, Nickel was with the Atlanta office of Seattle-based Domain Group, most recently as managing director of marketing. He has spent the last 24 years working in nonprofit marketing, the last 16 years on the agency side.
"Many nonprofits are not satisfied with the status quos and they're looking for ways to meet the needs of their donors so that they build long-term, fruitful relationships," Nickel said. "That's where I plan to concentrate my efforts, both as a support resource for Grizzard's account teams as well as working directly with individual clients."
The Grizzard Agency is the fundraising division of Omnicom Group's Grizzard Communications Group of Atlanta, which specializes in direct response marketing.