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NEW YORK — The National Football League announced a deal in which Viacom Inc.’s CBS, AOL Time Warner Inc. and the sports site SportsLine.com Inc. will operate and promote the league’s Web properties.
Financial terms weren’t disclosed. On Monday, The Wall Street Journal reported that the NFL was expected to get about $110 million in cash for the five-year pact, as well as promotions and other services that could add more than $200 million in noncash value.
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