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LONDON Apple iTunes execs can expect a rough ride when they seek to renegotiate content deals with News Corp., the media giant’s COO, Peter Chernin, said Friday.
Chernin, speaking at the Royal Television Society’s biannual convention, said he expects the media giant’s forthcoming discussions with Apple to be “prickly, dicey and contentious” when the companies meet to discuss relicensing News Corp. content to Apple’s iTunes digital music store.
His comments come as the relationship between media giants and platform aggregators such as Apple becomes increasingly contentious.
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