Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Taxi is not defending in New York Life’s review of its creative business.
The New York shop has handled the account since 2007. Before Taxi, Berlin Cameron United was the lead creative agency.
Last year, New York Life spent nearly $35 million in media, down 19 percent from its 2009 total of $43 million, according to Nielsen. Those figures don’t include online spending.
The review does not include digital marketing or media planning and buying, now at SapientNitro and TargetCast, respectively.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in