Doug Speidel, formerly ecd at Tequila, the digital and direct-marketing unit of TBWA\Chiat\Day in Playa del Rey, Calif., has moved to New York to join MRM Worldwide. He becomes svp, cd, working on Diageo and contributing to business development efforts at the IPG shop. "It's truly an exciting time to be at MRM," Speidel said. "With so many agencies playing catch up in the digital realm, MRM is far ahead of the curve with the talent and tech experience needed to help brands capitalize on the power of cultural trends." His best-known work at Tequila was the award-winning Sony Playstation "Giantology" campaign that launched the Shadow of the Colossus game.