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Veronica Payan has joined Moroch’s Dallas office as director of strategic planning. She is primarily responsible for guiding general market brand and strategic planning and analytical activity for the agency. Payan brings more than 12 years of experience in U.S. general and Hispanic markets to Moroch. She has client experience with firms such as McDonald’s, Procter & Gamble, Nestle, Wyeth, Western Union, Banco Popular and Buena Vista Studios. Prior to joining Moroch, she served as managing partner at d expósito & Partners.
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