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SAN FRANCISCO Omnicom Group’s BBDO continued its recent streak of expanding its business with existing clients, adding new work from Harrah’s Entertainment without a review.
BBDO West here picked up Harrah’s Rio All Suite Hotel & Casino; Bally’s Las Vegas; and the Paris Las Vegas. It will also handle Harrah’s World Series of Poker.
Combined ad spending for the brands was about $8-10 million last year, per Nielsen Monitor-Plus. All told, Harrah’s spends $80-120 million annually on brands handled by BBDO.
BBDO West a year ago added Harrah’s and Harrah’s Casino Resorts nationwide, and five months later picked up additional client brands such as Showboat, Flamingo, Harveys and Grand Biloxi brands.
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