More advertisers have pulled out of Fox News’ Glenn Beck Program, bringing the tally to 46, according to the watchdog group Color of Change.
The list includes Applebee’s, Bank of America, Bell & Howell, DirecTV, General Mills, Kraft, Regions Financial Corporation, SAM (Store and Move), Travelers Insurance and Vonage, per to the group's press release. Travelers Insurance, Bell & Howell and DirecTV were already on a “do not air” list for the show, though their ads appeared during the show anyway, per the release.
According to Fox News Channel's rep, however, Bank of America never advertised on the Glenn Beck Program, and Bell & Howell is not a Fox advertiser. The rep didn't give further details, but provided a statement: "The advertisers referenced have all moved their spots from Beck to other programs on the network so there has been no revenue lost."
Earlier this week, Color of Change reported that 36 advertisers were pulling ads, including Clorox, Procter & Gamble and AT&T. James Rucker, a co-founder and executive director, told Brandweek that the group is closely monitoring which advertisers will stick with the Fox News after their contracts are up.
Geico, LexisNexis' Lawyers.com, Progressive Insurance and SC Johnson were among the first advertisers to say that they would stop airing ads, following Beck's controversial broadcast on July 28 in which he called the president a “racist.”