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To promote tune-in for the season premiere Aug. 19 of Top Chef: Las Vegas on Bravo, Monster Media and Fallon Worldwide cooked up an interactive casino in the storefront of the NBC Experience Store window in Rockefeller Plaza. The campaign, which runs through Aug. 31, uses eight linked LCD walls to feature two interactive slot machines that pedestrians can play by texting on their mobile phones.
As the fall season nears, TV networks are turning to more alternative and out-of-home media to connect with potential viewers and stand out from the inevitable barrage of fall season promotions.
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