Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO Miller Brewing Co. is developing an unconventional outdoor campaign for the upcoming National Football League program that will create a local affinity between its Miller Lite brand and football teams.
The campaign, from Zipatoni in St Louis, will roll out this summer in all 32 NFL cities, starting in the preseason, and feature the Milwaukee brewer’s Miller Lite bottles with copy that reflects fans’ passion for their teams. For example, “Bark like you mean it” plays on the enthusiasm of the Cleveland Browns fans in east end-zone seats, better known as the Dawg Pound.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in