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The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO.
Sources expect the new chief executive to have a hand in marketing, which could trigger changes in the those ranks. Still, Mark Penn is the marketing chief at the moment, and certainly Microsoft always aims to deliver better advertising more efficiently. Also, a pitch like this gives corporate and divisional marketing leaders a chance to prove their worth before a new CEO arrives.
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