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The charred locks of hair from Michael Jackson’s disastrous Pepsi commercial shoot are being turned into diamonds. Chicago-based jeweler LifeGem, which specializes in creating high-quality diamonds from individual hair samples, has announced plans to release a limited collection made from the King of Pop’s hair.
“Our plan is to give people an opportunity to own a diamond made from Michael Jackson’s DNA,” said Dean VandenBiesen, founder of LifeGem, in a statement.
The hair was first obtained by executive producer Ralph Cohen during the now-infamous 1984 Pepsi shoot for Pepsi when Jackson’s hair caught on fire.
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