Berry-Brown Forms Hispanic Core
Hispanic marketing work at Berry-Brown Advertising in Dallas has been consolidated into a new minority-managed division, Grupo Cuatro Publicidad. With $10 million in billings, the unit will be headed by three agency veterans and remains integrated within the shop. See page 2.
CENTEX SEARCHES CLOSE TO HOME
DDB Needham, Publicis/Bloom and The Richards Group, all Dallas, are among the four shops contacted by Centex Homes about a possible national branding assignment, sources said last week. A decision is due next month.
See page 2.
JWT CHARGES UP ENTERGY IMAGE
Entergy Corp. has launched an ad campaign in the Southwest to build brand preference before deregulation brings competition to the utility category. TV spots from J. Walter Thompson show Entergy workers going beyond duty's call.
See page 3.
KRATKIEWICZ GETS CJRW MEDIA POST
Cranford Johnson Robinson Woods, Little Rock, Ark., has hired Taco Bell's former corporate-level media services manager to be its media director. Brian Kratkiewicz was selected over two other finalists after a nationwide search.
See page 4.
MCCANN PAIRS TEXAS BANK, CHASE
McCann-Erickson in Houston has bowed its first TV image work for Texas Commerce Bank. The ads tout TCB's link to parent Chase Manhattan.
See page 5.
AMV's quiet rise
Once considered little more than a creative boutique, London's Abbott Mead Vickers BBDO has become the No. 1 player in the British advertising business. With a new marble high-rise office and top U.K. and multinational clients, the 20-year-old agency looks to meet the challenges of the future while adhering to the core values of the past.
See page 28.