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NEW YORK–Health Net of the Northeast has selected Merkley Newman Harty & Partners to handle its estimated $10 million account, sources said.
Merkley bested three other New York shops to land the business: McCann-Erickson, DeVito/Verdi and Catalyst, said sources. Previously, the account was in house.
The assignment includes creative duties, media duties and some below-the-line tasks.
Merkley referred calls to the Shelton, Conn. client, which could not immediately be reached.
Health Net initially approached 10-12 shops [Adweek, June 3], each of which presented strategic and creative ideas in early June.
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