Memorex Push Attempts To Fast-Forward Image | Adweek
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Memorex Push Attempts To Fast-Forward Image

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You can keep the crystal on the shelves. There will be no octave-piercing notes from celebrities in Memorex's first major ad campaign since the brand's "Is it Live?" effort in the '70s.

Instead, Memorex, once known for analog tape products, but now repositioned as a purveyor of digital devices, wants to reboot as the consumer electronics brand for the modern mom