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Five agencies remain in the hunt for Porsche Cars North America's creative account.
Sources identified the shops as McKinney in Durham, N.C.; Droga5 in New York; Crispin Porter + Bogusky in Miami; Olson in Minneapolis; and the incumbent, Cramer-Krasselt in Chicago.
The contenders emerged from a broader field of agencies that met with Porsche executives, sources said. Porsche has briefed the shops; the next step is a round of work sessions.
Media spending on the brand totaled nearly $15 million in 2011, according to Nielsen.
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