Porsche Eyes Five Finalists in Its Creative Advertising Review | Adweek
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Meet the Porsche Final Five

Creative review enters its final stages

Five agencies remain in the hunt for Porsche Cars North America's creative account.

Sources identified the shops as McKinney in Durham, N.C.; Droga5 in New York; Crispin Porter + Bogusky in Miami; Olson in Minneapolis; and the incumbent, Cramer-Krasselt in Chicago.

The contenders emerged from a broader field of agencies that met with Porsche executives, sources said. Porsche has briefed the shops; the next step is a round of work sessions.

Media spending on the brand totaled nearly $15 million in 2011, according to Nielsen. That figure doesn't include online spending.

Media responsibilities are not in play and remain at PHD. External View Consulting Group in Culver City, Calif. is managing the search.

External View did not return calls and Porsche, whose U.S. headquarters is in Atlanta, could not immediately be reached.

The automaker expects to select a winner by late May or early June. Cramer-Krasselt has handled the account since 2007.

 

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