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McCann Erickson has retained creative duties on Verizon’s non-wireless communications account — including FiOS TV — after a review, the client has confirmed.
The successful defense comes a month after Verizon confirmed a shift of lead creative duties on its wireless business to Dentsu’s mcgarrybowen in New York from the crosstown office of Interpublic Group’s McCann. The wireless business represented about $25 million in revenue, and McCann stood to lose another $15 million if it lost the non-wireless account, according to sources.
Sources
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