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NEW YORK Interpublic Group’s McCann Erickson has prevailed in a review for the ad account of online brokerage BrownCo, sources said.
The New York-based agency beat out Publicis Groupe-backed Bartle Bogle Hegarty, also in New York, for the estimated $10 million business.
IPG’s The Martin Agency in Richmond, Va., and Grey in New York had also presented credentials to the client but did not take part in the competition’s final round, sources said.
Boston-based consultancy Pile and Co.
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