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To generate new interest in vermouth, Martini & Rossi is bringing back some vintage Warhol.
Martini & Rossi is partnering with the Andy Warhol Foundation to launch four ‘new’ print ads featuring illustrations created by the late pop artist. “Warhol’s take on taste” breaks later this month in lifestyle magazines in six markets (New York, San Francisco, Chicago, Washington D.C., New Orleans and Savannah, Ga.).
Warhol was a much-in-demand commercial artist in the advertising industry when Martini & Rossi tapped him to do creative for an ad campaign that ran in the U.S.
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